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Senior Director / Director, Portfolio Marketing

Cvent is looking for a Senior Director/Director of Portfolio Marketing to lead our product, solutions and industry marketing for the Enterprise GTM. The portfolio marketing leader is responsible for executing the go-to-market strategy for all Cvent capabilities to drive awareness and pipeline for our enterprise products, services and solutions. This role reports to the Vice President of Enterprise Marketing and oversees or collaborates with product marketing, product management and sales organizations. In this role, you will manage a team of product and industry marketers as well as a team of sales enablement resources to drive our focus on industry solutions. We are looking for a seasoned product marketing leader who has the unique combination of technical and product depth as well as story-telling savvy.  This individual will be responsible for differentiating our offering and setting a product marketing vision that is category leading.  To do this, the PMM leader possesses a rare combination of strong strategic, analytical and storytelling capabilities. You must also be a superior cross-functional partner given the dependency from many other functions.   This leader will be required to work out of our Tysons Corner, VA office. Local candidates only as no relocation assistance is offered. What You Will Be Doing Developing and refining customer insights for all key personas Collaborate with the enterprise demand generation teams on campaign strategy Product messaging and positioning Content creation Sales enablement Competitive and market assessment Customer testimonials and case studies Support pricing and packaging Support analyst relations What You Need for this Position 12+ years of total marketing experience in B2B marketing, events, and campaigns Experience managing manager-level staff required Demonstrated ability to craft compelling messaging Experience leading projects with cross-functional teams Experience creating and managing a marketing plan and budget Excellent communication, leadership, problem-solving and analytical skills Experience with Salesforce.com, Marketo and other B2B/B2C Marketing Technologies preferred Education: BA/BS required in Marketing, Communications, Business or related field. MBA a plus. Experience working in a team-oriented, collaborative environment
Salary Range: NA
Minimum Qualification
11 - 15 years

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