SAP Concur - Marketing Program Manager - Public Sector Job

Requisition ID: 180860
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Management
Employment Type: Regular Full Time
Career Level: T4PM
Recruiter Name: Holly Zancanaro
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device ‚€“ SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

Position Description¬ 
The Marketing Program Manager - Enterprise Americas will drive quality lead generation and pipeline creation/acceleration for the Public Sector business units.¬ 
This role reports directly to the Sr. Director Marketing, Public Sector.¬  This individual will collaborate with marketing, sales, client development, product marketing, market development and marketing operations to execute the appropriate integrated mix of marketing tactics including programs and events to develop and maintain a healthy pipeline for our direct sales channels. The Marketing Program Manager will be accountable for executing ¬ program marketing that aligns to the overall strategy provided by field marketing managers and will measure results and return on marketing investment.

Position Requirements¬ 

  • Create and execute targeted programs aligned with the buyer journey and buyer personas

  • Engage cross-functionally to coordinate, communicate, and optimize the impact of marketing activities.

  • Enable the field on new campaigns and activities

  • Assist in evaluation, selection and management of vendors and internal teams that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers.

  • Recognize and adapt to changes to the marketplace and industry and quickly adjust marketing plans accordingly to assure continued success.

  • Execute marketing plans to support the appropriate marketing mix to ensure a healthy pipeline to drive consistent growth across our business unit

  • Work with product marketing to develop tools, training and content

  • Own and maintain portals for on-demand assets and tools

  • Own marketing calendar management and distribution for our business unit

  • Work closely with Marketing Operations team around requirements for weekly, monthly and quarterly reporting

  • Forecast, measure, analyze, refine, improve and report on impact of programs

  • Research,¬  design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates

  • Other tasks/projects as assigned

  • Be aware of, and comply with, all corporate policies.


Education, Experience & Training required:


  • Degree level education with 2-4 years marketing experience in Public Sector market with a focus on product marketing.

  • Experience developing and executing successful lead gen and sales enablement marketing plans

  • Experience with MS Office applications, CRM (Salesforce.com), marketing automation (Marketo, content and calendar management tools, analytics and campaign tracking tools (Tableau).


Specialized Knowledge & Skills:


  • Communication and Influence (must be energetic and passionate about marketing, our products, our customers and the company)

  • Effective communication skills (written, verbal and presentation).

  • Experience with Customer Journey maps and customer marketing a plus

  • Self-starter who is committed to the job and seeks empowerment and accountability

  • Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects

  • Strong team player

  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational dynamics.

  • Flexibility and willingness to work on a broad variety of tasks

  • Willingness to work from time to time over extended hours in order to achieve goals set by self, immediate manager or demanded by key customers

  • Knowledge public sector sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration.

Concur is an Equal Opportunity Employer. ¬ All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, protected veteran status, disability status, or any other characteristics protected by federal, state or local law. We are committed to hiring and valuing a global diverse work team.

Concur is a dynamic, growing and fast-paced organization. ¬ As such, successful employees are able to work in a fast-paced environment, managing multiple priorities often times under tight deadlines. ¬ This typically requires working a 40+ hour work week to accomplish performance objectives. ¬ With that, Concur offers flexibility as to the specific working hours that may be required or available depending on your role.

Concur is a SaaS company. ¬ Employees must be technically savvy with the ability to use the computer/keyboard and telephone to conduct business. ¬ The ability to creatively problem solve to our core value of 'Leadership through innovation in everything we do'. ¬ ¬ Many positions within Concur are customer facing so written, verbal and interpersonal communications skills are required for a majority of opportunities with Concur.

Confidentiality and our core value 'Personal and corporate integrity' are critical components being that Concur is a publicly traded company and working towards building a great, enduring company.

Concur participates in¬ E-Verify¬ to confirm work authorization.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.
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