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Director, Field Marketing

Company Description
Market Leading Products ? Innovative Ideas ? Exceptional People?.
MicroStrategy, A Dynamic Place to Work
At MicroStrategy, we are passionate about creating powerful, disruptive technologies that transform how companies do business. Innovative products and ultimately our success are rooted in one driving force?our people. Our casual and flexible environment encourages creativity and collaboration, so you'll have the opportunity to initiate and contribute to challenging projects, while pursuing your interests and developing, both professionally and personally. Bring us your passion, curiosity fresh ideas and be a part of technology innovation at its best.
Job Description
Job Description:
The Director, Field Marketing will be responsible for all Field Marketing activities in North America. The person in this role will act as a liaison between Marketing and the regional sales teams to build alignment and achieve regional business goals and revenue targets. The Director, Field Marketing will create and execute marketing plans to support prospecting, lead and pipeline generation, as well as manage the worldwide symposium program. This is a high-visibility role within the company, and this person will regularly interface with the CEO and other executives. The ideal candidate has exceptional project management and leadership abilities.
Job Duties (include but not limited to):
Manage North American Field Marketing Program
Partner with North American and regional sales management to support our business and sales goals.
Directly manage a team of 2-3 marketing professionals.
Set clear, measurable KPIs for team and ensure our field marketing activities deliver on expected goals.
Analyze lead flow and contribution to revenue, and evaluate ROI against all FM programs.
Manage the worldwide symposium program
MicroStrategy holds 25 events around the world each quarter. The person in this role is responsible for driving attendance to these events through a variety of marketing vehicles.
Work with product marketing to solidify the agenda for each city.
Work with the graphic design team on the printing of materials and branding of the events.
Work with the corporate events team to ensure that all the logistics are properly managed, including securing event venues and A/V equipment.
Work with the local field sales team to secure customer speakers and ensure that the venue is appropriate.
Regularly update the CEO and other executives on the status of the symposium program to include registration numbers, marketing plans, and keynote speakers.
Drive Regional Marketing Programs to support lead gen, prospecting, pipeline and revenue generation programs.
Drive pipeline growth by developing a quarterly marketing plan based on approved budgets including recommendations for industry specific regional activities, local sponsorships, conferences/trade shows, advertising, local events, participation in local business or trade associations, demand generation and content needs that will drive business results for the region.
Execute on marketing campaigns from HQ within the region, including our Jump Start training.
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